"Remember when you were in grade 7, and you got 6th place in long jump at track and field and they still gave you a gold foil stamped satin ribbon that said "PARTICIPANT". Remember how good that made you feel? Remember how proud your parents pretended to be when you showed them? So good right?"
"Well we believe that feeling of recognition should not be relegated to grade school track meets or swimming lessons. Why? Because real life is hard and people deserve credit for day after day somehow completing life's basic tasks. So buy a ribbon and recognize your friends and family!"